Stop talking features. Start talking business impact. Practice executive conversations until strategic value rolls off your tongue.
Reps talk features and functions while executives think in revenue, margins, and market share. The disconnect kills deals.
C-suite executives operate in 15-minute windows. Most reps waste precious time on irrelevant details.
Executive involvement in B2B purchases is increasing, but most reps aren't prepared for these high-stakes conversations.
Practice connecting your solution to company strategy, competitive positioning, and long-term growth objectives. Learn to think 3-5 years out.
You'll Practice:
Master the numbers conversation. Practice presenting TCO, payback periods, and impact on key financial metrics CFOs actually care about.
You'll Practice:
Focus on efficiency, scalability, and process improvement. Practice showing how you'll minimize disruption while maximizing impact.
You'll Practice:
Practice translating features into business outcomes that executives actually care about
Get to the point fast. Practice delivering value in the first 30 seconds of every answer
Face tough executive questions repeatedly until you respond with confidence and credibility
Give your team the confidence to sell at the highest levels
3 free calls • 5 minutes each • No credit card required